How ETF Classification Helps RIAs and Hedge Funds Optimize Investments
Published March 20, 2025 – By Aniket Ullal, SVP and Head, ETF Research & Analytics
Key Takeaways
- The Evolution of ETF Classification: Over the last two decades, investing has shifted towards fee-based advice and the rapid adoption of ETFs. The implication of this is that the legacy “style-box” approach to fund classification is no longer relevant.
- New Tools for RIAs and Hedge Funds: Increasingly, RIAs and hedge funds need to be able to screen, find, and evaluate ETFs based on mega trend themes and quantitative investment factors.
- The Need for a Modern, Multi-Dimensional ETF Classification System: A modern and flexible classification system should support “multi-tagging” of ETFs on different dimensions, rather than forcing ETFs into one style box.
- How CFRA’s FUNDynamix Simplifies ETF Selection: CFRA’s tools such as its FUNDynamix ETF classification and screening system can help in this process.
The Evolution of ETF Classifications Away from Traditional “Style Boxes”
Over the last two decades, the asset management industry has seen the emergence of multiple important trends. The first is the growth of fee-based investment advice, typically provided by independent Registered Investment Advisors (RIAs). Fee-based advice has also been adopted in brokerage firms, sometimes in a hybrid model that combines fee-based advice with commission-based services. This growth in fee-based advice has driven a second important trend – the rapid adoption of Exchange Traded Funds (ETFs). With their attributes of low cost, tax efficiency, and transparency, ETFs have been a perfect fit for fee-based advisors. Attributes like tradability have resulted in ETFs also being widely adopted by other market participants like hedge funds.
The implication of these trends is that the legacy “style-box” approach of classifying funds based solely on the two dimensions of market capitalization and growth/value tilts is now outdated. Instead, RIAs and hedge funds tend to take a more macro, top-down approach to investing. Professional investors now need to screen for ETFs based on specific themes and factors, in response to changes in the broader economic and policy environment.
This shift in approach to classifications impacts the entire investment process from fund selection and portfolio optimization to portfolio monitoring and risk management. RIAs and hedge funds need modern tools that support them in finding and monitoring ETFs based on both cross-sector themes as well as quantitative investment factors.
How ETF Classification Helps Screen and Find Thematic ETFs
To understand why theme-based investing has grown in importance, it is useful to contrast it with traditional sector-investing. In traditional sector-investing, stocks and funds are grouped, selected and evaluated based on a sector classification system. The most widely adopted sector classification system is the Global Industry Classification Standard (GICS), which was jointly created by S&P Global and MSCI. The advantage of a standard sector classification is that investors can have a shared, common approach to industry classification. For example, investors may not universally agree on whether Amazon (AMZN) is a consumer discretionary stock, or a technology stock. But since GICS classifies AMZN as a consumer discretionary stock, this approach is used by many index providers and therefore index linked sector-focused ETFs would classify AMZN as consumer discretionary.
The limitation of this traditional sector investing approach is that it cannot accommodate emerging megatrends that cut across the GICS sector framework. For example, “Robotics and AI” is an important new trend that investors want exposure to. However, the firms that are involved in this may be classified into different GICS sectors such as Industrials, IT and Healthcare. Therefore, it would be difficult to get exposure to this mega trend using traditional sector ETFs. Instead, investors would be better off using a thematic ETF that holds stocks across sectors.
Figure 1 shows the sector exposure for the “Global X Robotics & Artificial Intelligence ETF” (BOTZ) and highlights the cross-sector nature of this fund. It has a significant weight in Industrials, but also hold stocks in IT, Healthcare and other sectors.
Figure 1 – GICS Sector Exposure for BOTZ (Global X Robotics & Artificial Intelligence ETF)