Following President Trump’s April 2 “Liberation Day” announcement of sweeping reciprocal tariffs, CFRA analysts explore how this new trade regime could reshape the hardware landscape—both in terms of cost structure and competitive positioning.
Tariffs as high as 54% on imports from China and other critical supply chain hubs pose major challenges for companies like Apple, Dell, HP, Logitech, and others. Supply chain disruptions, cost absorption decisions, and strategic delays in product launches are now central to their survival playbook.
Apple, while better positioned than many peers thanks to diversification and its growing Services segment, still faces potential margin pressure and demand softness. CFRA’s research outlines the scenarios in which Apple could seek (or be granted) an exemption—while cautioning that Trump 2.0 might not be as lenient as the first administration.
This report provides timely, company-by-company analysis and highlights key investment implications, including why Garmin and Super Micro may emerge as relative winners due to their U.S.-based operations or less tariff-sensitive revenue streams.
What You’ll Learn
In this exclusive research report, you will gain insights into:
- Which tech hardware companies are most exposed to new 2025 reciprocal tariffs
- How Apple, Dell, HP, and others are responding through supply chain diversification and pricing strategies
- Why Apple may still be positioned to secure an exemption—and why it might not
- The impact of tariff-related costs on earnings, margins, and free cash flow across the sector
- CFRA’s take on which companies are better insulated (e.g., Super Micro, Garmin) and why
